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Creatives & Media Marketing

A comprehensive Creatives / Media Marketing and Graphic Design Course for beginners to intermediate level. This Course is structured into ... Show more

Instructor

RemedyIT Services

Overview

A comprehensive Creatives / Media Marketing and Graphic Design Course for beginners to intermediate level. This Course is structured into 20 Modules, progressing from Foundational topics to more advanced design principles and Software Skills. Ready to unleash your creativity and master the art of digital marketing? RemedyIT Training School offers a dynamic course that combines hands-on training with essential theory. You’ll learn how to use powerful tools like Adobe Photoshop, Adobe Illustrator, CorelDRAW and gain practical digital marketing skills to help you stand out in today’s competitive market.

This course is Ideal for both creatives and marketers, focusing on both the aesthetic and functional elements of branding and outreach, and designed for those aiming to develop an entrepreneurial mindset and build a career as innovative professionals.

Course Outline

INTRODUCTION TO GRAPHIC DESIGN

🎨 Module 1: Introduction

- What is Graphic Design?
- History and evolution of design
- Roles and career paths in graphic design
- Overview of design fields (print, digital, branding, UI/UX)
- Understanding the creative process
- Tools of the trade (Adobe Creative Suite, Figma, etc.)

🎨 Module 2: Design Principles & Elements

Elements of design: Line, Shape, Color, Texture, Space, Form
Principles of design: Balance, Contrast, Emphasis, Repetition, Proximity, Alignment, White Space

- Visual hierarchy & composition
- Introduction to Layout & Grid

🎨 Module 3: Colour Theory & Typography
- Colour psychology & symbolism
- RGB vs CMYK
- Colour harmonies & palettes
- Introduction to typography
- Typeface vs font
- Font families & styles
  - Kerning, tracking, leading

🎨 Module 4: Tools & Software Skills

- Adobe Photoshop: Image editing, retouching
- Adobe Illustrator: Vector design, logos, icons
- Adobe InDesign:

🎨 Module 5: Branding & Identity Design

- What is branding?
- Logo design principles
- Brand identity systems
- Style guides and brand consistency
- Real-world branding case studies

🎨 Module 6: Layout & Composition

- Grids and alignment
- Visual hierarchy
- Rule of thirds
- Margins, gutters, and spacing
- Designing for different formats (print vs digital)

🎨 Module 7: Software SkillsFocused training on industry-standard tools

Adobe Photoshop

Image editing and retouching
Compositing and mockups

Adobe Illustrator

Vector graphics and logo design
Custom icons and illustrations

Adobe InDesign

Multi-page layouts
Magazines, brochures, and reports

- Optional: Figma / Canva for digital and social media design

🎨 Module 8: Digital Design

- Designing for web and mobile
- Basics of UI/UX principles
- Responsive design
- Web banners, social media posts
- Introduction to prototyping tools (Figma/Adobe XD)